That great cover design is a customer’s invitation to open your new brochure, but it falls flat without well-organized
messaging inside. Cover your communication bases with these winning strategies.
- Get to the point – Focus on key features of your service or product. Present the highlights in a concise format, and save detailed information for other media. Potential customers should understand exactly what you can do for them with a quick read.
- Offer benefits that matter – Provide new clients with clear advantages. Does your product ensure their comfort? Will your service increase their profits? How does your company make things easier for them? Give customers solid reasons for doing business with you.
- Stand above the competition – Tell prospective clients why you’re different. How does your product outperform the rest? Why do your services succeed when others fall short? Give new customers what they need to understand that you’re the best in the business.
- Seal the deal – Don’t hope your pitch will result in higher sales. Make it happen with a strong call to action that includes vital contact information. Finish up with a verbal handshake making it clear that you look forward to taking care of business.