The Inspired Intermedia digital book collection
Issue link: https://inspired.uberflip.com/i/1533757
Sterling Lighting When Sterling was founded, the largest fixture manufacturers were focused on design and production of fixtures compatible with traditional halogen and incandescent light sources from GE and Sylvania. They were not producing high-quality LED sources and were focused on their traditional, top-selling bulbs. Sterling Lighting viewed the current state of the fixture design and manufacturing industry and went against the grain to focus solely on LED, recognizing it as an energy-efficient and viable light source for the landscape lighting industry. Sterling Lighting's team set out to not only design great fixtures, but to also design their own LED source for the fixtures. They assembled a team of seven engineers and a factory management team to create their own custom line of lights. Their aim was to achieve the most advanced, durable, and aesthetically pleasing lights on the market. The founders were determined to not adopt a distribution model that would bring huge markups to their end users. By cutting out the "middleman," Sterling Lighting offers contractors and lighting designers the opportunity to buy direct, instead of going through distribution channels like other lighting manufacturers. We are able to pass along the savings directly to our consumer. We are passionate about helping contractors and green industry professionals thrive. To fulfill that mission, we sell our products exclusively to trades professionals and do not sell direct to homeowners or distributors. Sterling Lighting's founders and team have a passion for innovation and quality in fixture design and production. Our goal is to revolutionize our industry and help small businesses in the lighting design and installation field by offering a high-quality product at reasonable prices. Wa s h i n g t o n D . C . ∙ 2 1 4 - 7 9 7 - 3 7 6 3 s t e r l i n g l i g h t i n g . c o m PARTNERS IN PROGRESS

