Welcome To

351 Landscape Lighting Secrets Landscape Lighting Secrets exists to help outdoor lighting professionals build businesses that are not only successful, but sustainable. It was founded by someone who knows exactly what it's like. Industry veteran Ryan Lee scaled and sold his own landscape lighting company — which grossed $200,000+ monthly — but it wasn't without learning how business success can come at a huge personal cost, as he attempted to balance raising his family of four while navigating the constant hustle. "Success means nothing if you lose the people you're building it for," he says. "I had to learn that lesson the hard way. Now my mission is to help other lighting pros and home service owners scale their businesses without sacrificing their families, health, or peace of mind." The company focuses on practical, proven strategies for sales, marketing, pricing, operations, and leadership, helping members increase profitability while reclaiming time, clarity, and control. Rather than one-size-fits-all advice, the approach is rooted in real-world experience and tailored to the unique challenges of the landscape lighting industry. At its core, Landscape Lighting Secrets is about more than business growth. It is about prioritizing relationships, building freedom, strengthening professionalism across the industry, and raising the standard for how lighting businesses operate and lead. By combining education, community, and accountability, the organization equips professionals to create companies that support their lives — not consume them. PARTNERS IN PROGRESS BOTH PAGES: By hosting transformational events, like their annual, members-only Secrets Summit, Landscape Lighting Secrets brings together landscape lighting professionals for immersive experiences focused on growth, leadership, and long-term success. These events create space for meaningful dialogue around business strategy, operational excellence, and the evolving demands of the lighting industry. Through guided discussions, peer collaboration, and real-world case studies, attendees engage in high-level conversations designed to challenge assumptions, refine systems, and elevate both craft and company. More than just events, experiences like Secrets Summit are a catalyst for connection and clarity — helping professionals step back from day-to-day operations and make intentional decisions about the future of their businesses. Photography courtesy of Landscape Lighting Secrets Scan to get your Lighting Business Profit Audit

• Cover