The Inspired Intermedia digital book collection
Issue link: https://inspired.uberflip.com/i/1542792
13 A TRIBUTE TO NELS PETERSON A TRIBUTE TO NELS PETERSON Nels Bradley Peterson April 14, 1964 – September 5, 2025 Lake Shore, Minnesota Photography Courtesy of Ryan Gran Nels Peterson. beloved partner, brother, uncle, mentor, and friend, passed away peacefully on September 5, 2025, after a short but courageous battle with brain cancer, surrounded by family and friends. Born on April 14, 1964, in Buffalo, Minnesota, Nels graduated from Buffalo High school in 1982 and later earned his Bachelor of Fine Arts from the University of Minnesota Minneapolis where he made many lifelong friendships through his involvement in Alpha Phi Omega and Phi Sigma Kappa fraternity. Nels had a passion for cars, golfing, architecture, food, entertaining, and lighting. His career as a lighting designer began in 1986 and flourished when he started his own company, Nordic Lighting, in 2008. Nels was a Certified Lighting Consultant and an influential figure in the landscape lighting industry, contributing to the development of the Certified Outdoor Lighting Designer course for the Association of Outdoor Lighting Professionals. Nels brought his wealth of knowledge and expertise to Sterling Lighting in 2020 and later joined Horse Power Brands - Blingle in 2022 as National Senior Sales Director, quickly becoming the driving force behind field operations and national sales expanding his influence and commitment to growth were everpresent. He often said, "I work for the franchisee; leadership is about being their consultant, designer, and advocate." That mindset defined his every action—and lit the way for many. Recently Nels was brought on by Lumien Lighting as Regional Account Manager, as his love for lighting was always expanding. His leadership and mentorship empowered many entrepreneurs, leaving a lasting legacy in the outdoor lighting community. Nels touched many lives with his humor, dedication, support and unwavering love. His memory will live on in the hearts of those who knew and loved him as he continues to light up the heavens. and techniques to deliver the very best to his clients.