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Luxury Home Staging: Designing Your Business

The Inspired Intermedia digital book collection

Issue link: https://inspired.uberflip.com/i/562004

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Page 1 of 115

2 The first book of its kind, Luxury Home Staging: Designing Your Business is an invitation to learn from one of the industry's foremost experts how to position yourself for a successful staging career. Alongside exquisite photographs and sage words of wisdom, high-end home staging guru Ginger Atherton shares her best business advice and invaluable tips of the trade. Her personality leaps off the pages with candid commentary on what it takes to thrive in the fast-paced world of real estate. Step by step, Ginger teaches you how to transform a hobby into a lucrative business. Learn about every facet of the staging process: branding yourself, marketing your offerings, networking, establishing your fee structure, working with real estate agents and homeowners, getting organized, building your own inventory, taking staged rooms to the next level, and determining when to say no. Ginger's brilliant design acumen, quick wit, and at-times brutal honesty prove a winning combination in this landmark publication.

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