109
LIVING THE LIFESTYLE
Real estate is a lifestyle commitment. Your personal appearance needs to match the level of clients and homes you're
working with, as people make assumptions based on the way you style and present yourself. You must intentionally
mix business with pleasure and commit yourself to enjoying the whole spectrum of involvement. Get involved with the
charities that your target clientele supports. Play golf at their favorite courses. Enjoy happy hour at the most popular
restaurants. Everyone either owns a home or dreams of owning a home! Basically, adopt the philosophy that everybody
you meet, every day, everywhere, is a potential client. You're selling a lifestyle, and you need to be part of that lifestyle.
