31
PLANNING AND
LOGISTICS
"Design is in everything we make, but it's also
between those things. It's a mix of craft, science,
storytelling, propaganda, and philosophy."
Erik Adigard
Your staged homes are extensions of you, they represent
you in every way. There's nowhere to hide, because your
name is written all over the property, both figuratively
and literally, so every project must be your very best. In
order to focus all of your creative attention on designs
that sell, you need a solid business plan in place. You
need to have your resources lined up, your numbers
determined, your proposal strategy polished, and your
organizational systems ready to go. The greatest asset
you can develop is an ability to create instant interiors
through your network of trusted resources and your
collection of gorgeous inventory. When I say instant
interior, I mean you get the contract signed, you work
your heart out, and you're ready to install the next
day if required. By the time owners list their home,
they are ready to have it sold and will appreciate your
adoption of their sense of urgency. Another key benefit
of working with you should be your willingness to
market to your personal list of contacts, host cocktail
parties, and organize charity events—with donated food
and wine—to drive additional qualified traffic. When
you contribute to the big picture in a meaningful way,
real estate agents will love you and they will become
a key source of referrals. Maintain your relationships,
but do not let them keep you in their pocket as an
exclusive resource. Boldly splash your name in signage
throughout the residence so that your name is in front
of all the best agents in the area!
