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The first book of its kind, Luxury Home Staging: Designing Your
Business is an invitation to learn from one of the industry's
foremost experts how to position yourself for a successful
staging career. Alongside exquisite photographs and sage words
of wisdom, high-end home staging guru Ginger Atherton shares
her best business advice and invaluable tips of the trade. Her
personality leaps off the pages with candid commentary on what
it takes to thrive in the fast-paced world of real estate.
Step by step, Ginger teaches you how to transform a hobby
into a lucrative business. Learn about every facet of the staging
process: branding yourself, marketing your offerings, networking,
establishing your fee structure, working with real estate agents and
homeowners, getting organized, building your own inventory,
taking staged rooms to the next level, and determining when to
say no.
Ginger's brilliant design acumen, quick wit, and
at-times brutal honesty prove a winning combination in this
landmark publication.
