101
MARKETING 101
As part of the contractual agreement, include signage with your name and contact information in
every room of the home—if clients don't agree to this, make sure to quote them substantially higher
fees. Incorporate your in-home advertising tastefully, through framed cards and clever promotional
products. Everyone who sets foot in one of your staged homes needs to take away something
significant with your name and contact information on it. You need an incredible website as well
as professionally designed and printed brochures and business cards that reflect your style and target
audience. The colors, fonts, logos, textures, and sheens of your printed collateral need to coordinate
and send a consistent message so that people instantly understand your style and your level of work.
Always invite the curious neighbors to open houses and cocktail parties because they are your best
source of qualified referrals!
