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J. Lohr Vineyards & Wines PASO ROBLES - MONTEREY COUNTY While names like Mondavi, Beringer and Chappellet were shaping the wine landscape of Napa Valley and California's more northern wine country, a handful of early pioneers were striving to establish a new outpost of winegrowing excellence on the Central Coast. One of the most visionary and influential of these individuals has been Jerry Lohr, the founder of J. Lohr Vineyards & Wines. As a winegrower, distinguished vintner and passionate advocate of Monterey County and Paso Robles, Jerry has helped to define quality on the Central Coast. At the same time, he has established J. Lohr Vineyards & Wines as one of the region's most acclaimed and iconic wineries. Since its founding, J. Lohr Vineyards & Wines has focused on assembling one of the Central Coast's most storied estate programs. This program has been built on an important idea— that each grape varietal finds its best expression through a distinct combination of climate, soil type and location. With this in mind, J. Lohr planted its original 280 acres of grapes in Monterey County's Arroyo Seco appellation in the early 1970s. After helping to establish the Arroyo Seco as an ideal location for growing cool-climate white varietals—and later pinot noir—Jerry and his team set their sights on Paso Robles as the home for J. Lohr's warmer- climate, red-varietal vineyards. Confident of the region's potential to produce world-class red wines, in 1986 J. Lohr began planting cabernet sauvignon, merlot and other red grapes in the little-known Paso Robles region. FACING PAGE: The patio of the Amavi Cellars tasting room in Walla Walla allows guests to enjoy an inspiring view of the vineyard and the Blue Mountains. Photograph by Jack von Eberstein TOP LEFT: Amavi Cellars' vintage Chevy truck against a beautiful Walla Walla sunset in the Pepper Bridge Vineyard. Photograph by Wilton Photography TOP RIGHT: Amavi Cellars' block in the Seven Hills Vineyard. Photograph by Rose Pingree

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